Posts filed under Favorite hair products

Prepping for Your Wedding Day

Wedding planning can be stressful, but try to take some time for yourself leading up to the big day. If you're anything like me, you want your wedding day to be perfect down to the tiniest detail. And part of that is feeling and looking your best. Whether you're the bride, a bridesmaid, or the bride's mother, you deserve to be at your most beautiful.

All eyes will be on you as you walk down the aisle looking like a million bucks. But more importantly, you’ll feel confident and beautiful knowing that you took care of yourself in preparation for this very special day. So go ahead and give yourself a little extra love in the weeks leading up to the big day—you deserve it!

Here are some tips on how to prep for your big day.

Hair

First, let's talk hair care. If you're wearing your hair up, you'll want to ensure it's hydrated and healthy. I like to use a product called Nutrafol Women, which is a supplement that helps with hair growth and overall wellness. It works to target the root causes of compromised hair health, including hormone imbalance, stress, poor metabolism, and aging. I’ve been using this supplement for months now, and I can attest to its effectiveness.

Nutrafol Women, $79

I've also found that getting regular trims leading up to the wedding day helps my hair look its best (this is where I come in!). 

Tip: If you color your hair, get a touch-up a few weeks before the big day. However, if you're using supplements for hair growth, take them as directed.

Get That “Lit From Within” Glow

As for skincare, you'll want to start exfoliating and moisturizing regularly. I like to use a gentle exfoliator a few times a week and then follow up with a hydrating mask or serum. 

On the wedding day, I would recommend doing a sheet mask to give your skin some extra love. Ingredients like ceramides and hyaluronic acid can hydrate your skin and make it feel plump and glowy.

One Wedding Cliche To Follow

And finally, be sure to get enough sleep, eat well, and drink plenty of water in the weeks leading up to your wedding. Better yet, incorporate these things early into your routine to build a habit. This will help you feel your best on your big day!

Last But Not Least: Have Fun!

I hope these tips can help you prep for your wedding day. Just remember to relax and enjoy the process. It's a very special day but it’s only the first day of the rest of your lives so don’t stress. Just savor every moment. What matters most is what comes after: working and building each other up as you explore this new chapter.

Do you have any tips on how to prep for your wedding day? Share them in the comments below!

Shop Nutrafol products.

Disclosure: This post contains affiliate links and if you go through them to make a purchase, I will earn a commission. Please keep in mind that I included this brand and its products because of their quality first and foremost. The buying decision is always yours.

Posted on July 13, 2022 and filed under Beauty, Favorite hair products, hair, Wedding Hairstyles.

Finding the Right Outfit for the Right Haircut

Fashion is one of the things I like after hair because the two always go hand in hand when creating a look. When you’re building your personal style, you realize that certain outfits would look elevated with the right haircut. Here’s an example: Picture textured layers tucked in a sleek turtleneck top, with a few tendrils to frame the face. It’s a classic look that gives an “off-duty” vibe, perfect for everyday wear, especially during the fall and winter. Ahead, I rounded up my favorite outfit and haircut combos that would look amazing on anyone.

Modern Shag + Tailored Pieces

This popular cut from the ’70s is trendier than ever, and the fashion world can’t stop talking about it. I think this cut would look great with tailored or structural pieces like blazers, asymmetrical dresses, and block heels. For accessories, opt for geometric earrings or chunky chain necklaces to complement the boldness of this hairstyle.

Hairstyle Hack: After blow-drying your hair, finish with a flexible hold hairspray to lock your look in place. I recommend L'Oreal Professionnel Infinium 3.

Pixie Cut + Soft Fabrics

The pixie cut is one of the most popular styles I do at the salon. It’s versatile and it gives an edgy look. I would pair this haircut with any outfit made from soft fabric. Think silk satin, cashmere, and linen. 

Hairstyle Hack: Use a texturizing spray or balm to add dimension to your hair. Reverie's Mediterranean Sea Mist is perfect here. Spray on wet or dry hair. Dry naturally, scrunching with your hands to encourage natural wave or curl.

Bob Cut + Collared Tops and Dresses

Also a popular choice, bobs are a fun hairstyle to try all year round. Seeing the likes of Anna Wintour, this hairstyle can go with many outfits as well. I picked collared tops and dresses because I think they create a playful look against a bob cut. Whether it’s an asymmetrical or single-length cut, it will look great with any collared piece.

Hairstyle Hack: Smooth your tresses with a round or flat brush, try the Ibiza medium size brush styling and Reverie Milk serum for a sleek shine that will last throughout the day.



Brushed-Out Waves + Flowy Silhouettes

Brushed-out waves are so versatile because they look fantastic no matter what you wear. However, I chose to pair this cut with flowy silhouettes for that disco-inspired look. If you have long hair, simply get a trim and style your hair as usual. Brushed-out waves add a dramatic flair to any look, which is why maxi dresses, long skirts, wide-leg pants, or kimonos would look great for this hairstyle.

Hairstyle Hack: Invest in boar-bristle brushes. They don’t cause annoying static or frizz, making them the perfect tools for brushing out your gorgeous waves. Try the Janeke travel size brush.



Dare To Step Out of Your (Style) Comfort Zone

I am no fashion guru, but I do have a keen eye for proportions. These are outfit recommendations that I think would look beautiful with certain haircuts, so if you want to try any of them, you have my support. I love seeing my clients transform with their new cuts, more so if they combine it with their personal fashion sense.

Posted on June 22, 2022 and filed under Beauty, fashion, Favorite hair products, hair, haircuts, hairstyles, Lifestyle.

’70s Hair Is Back—Here's How To Style Those Groovy Hairstyles

The ’70s was a prime time for fashion and beauty, specifically hair. As someone who has worked through the golden eras of hairstyles, I expected this renaissance. I welcome this trend with open arms because retro hairstyles are simply timeless. I don’t think much has changed from how people wore it then to how people are wearing it today. These styles could be worn the same way, from feathery chops to edgy mullets, and they’d still look just as fantastic.

If you find these styles a little much, you’ll be relieved to know that most are actually wearable, easy to style, and oh-so-chic! To prove my point, I’ve selected five hairstyles from the disco era that would look great on women of all ages.

The Hive Updo

Perhaps the most intimidating hairstyle on this list, beehives are easy to pull off if you have the right tools and styling products. It’s such an iconic hairstyle that even today, celebrities like Beyonce, Adele, and Jennifer Lopez sport this glamorous updo. Try it and you’ll find that it looks great no matter your age.

The key to getting this look on your own is by adding a texture spray, like Densite by L’Oreal Professionnel and blow-drying your hair for a couple more minutes on the top to create more volume. Tease the hair slightly, then smooth with a teasing comb and pin. Spray a little light-hold hairspray throughout.

Shop BioIonic hair dryers here.

Feathery and Free-Spirited

Three words: The Farrah Flip. The iconic Charlie’s Angel left a mark in the beauty world with her effortless and flowy feathered hair. This style bled into the ’80s and ’90s as well, proving its timeless appeal and wearability. Until today, the layered hairstyle is all the rage on TikTok and is loved by celebrities like Hailee Steinfeld and Lizzo.

With a few hair rollers, a good barrel brush, a blow dryer, or a curling iron, you can achieve this look. Seal it with hairspray, and you’re ready to strut. My favorite is the Infinium 3 by L'Oreal Professionnel, I keep a few cans on my shelf at the salon.

Shop ERGO styling tools here.

Fringe + Single-Length

The fringe is optional, but if you want that extra oomph to your look, go for it! Look to the likes of Cher, Kylie Kloss, and Alexa Chung for some inspiration. Today’s version has a more relaxed look, with longer bangs and light layers to add dimension depending on your face shape. It’s a low-maintenance hairstyle that you can wear on different occasions, from weddings to corporate events.

To style, all you need is a good smoothing cream or styling balm to keep your tresses looking sleek and fresh. I love Milk by Reverie for this purpose!

Modern Shag

Shaggy hair for women over 40? Absolutely! I love this hairstyle because besides it being versatile, it gives you a youthful glow that looks natural and beautiful. If you’re thinking of switching up your look, I encourage you to step out of your comfort zone and try this look. This haircut will look amazing, whether you have curly hair or straight hair. Just look at Taylor Swift, Billie Eilish and Miley Cyrus for inspiration.

Spray Mare Mediterranean Sea Mist for this look on wet hair and blow-dry with a flat brush, then add Rake Styling Balm on dry hair for texture. Both are available at my studio.

Long and Wavy

The ’70s was a time for free-flowing locks that swayed with the wind. Today, this hairstyle remains a go-to for many women because it’s effortless, low-maintenance, and flattering.

Give it a retro spin with a middle part or move it all the way to the side for a more dramatic look. Whether you wear it wavy or curly, this hairstyle is a sure showstopper. The Mediterranean Sea Mist is a good call here again. Use a big round brush to create waves.

Shop Ibiza hair brushes.

Disclosure: Some of the links on this post contain affiliate links and if you go through them to make a purchase, I will earn a commission. Please keep in mind that I included these companies and their products because of their quality first and foremost. The buying decision is always yours.


Main photo by cottonbro.

Posted on June 9, 2022 and filed under Beauty, Favorite hair products, hair, hairstyles, Techniques, Tools.

The Best Haircuts and Hair Care Products Designed for Men 

We are bombarded with women's hair trends every year, but only a few options are available for men. What does 2022 have in store for our dapper gents? Are fades still in? Or do men prefer longer, more carefree locks?

I researched and found that this year’s hair trends have a good mix of both, from elevated fades to textured cuts. Styling men’s hair can be fun if you know which styles to go for. I also thought it would be a great idea to list my favorite hair products for men so that they can get started on building a hair care routine.

Haircuts

Flowy & Natural

Also called the “bro flow,” this look is a modern take on the rugged hairstyle that was popular in the ’70s. It features soft waves that curl away from the face, framing it beautifully. This cut gives a more relaxed vibe and is low-maintenance. It’s suitable for men with thick, medium-length hair.

Natural Curls

This seems like a universal trend, but I love it because I’m all for embracing your hair’s natural texture! Curls are relatively easier to maintain for men, but it still depends on the hair length. You can opt for a mop-top, clean side-swept curls, or even a mullet if you want a trendy style.

Clean & Balanced

If you’re more of a minimalist, this look is for you. Balance is key to achieving a fluid silhouette, especially on the top and sides, which you can get by adding layers and textures. You can pair it with a mild scruff to add an edge to your look (just remember to keep it groomed).

Hair Products

Salt Spray: Mare by Reverie

Salt sprays are perfect for creating soft waves and reviving dull textures. The Reverie Mare Mediterranean Sea Mist contains algae extract and uses Mediterranean sea salt to volumize and condition the hair. 
How to Use: Spray on damp or dry hair, then scrunch the ends to shape waves or curls.

Hair Serum or Oil: Reverie Ever Hair Oil

Hair serums only became popular in recent years, thanks to skincare giants that pushed this product onto everybody’s beauty shelves. If you’re not fond of using many hair products, a serum or lightweight oil like Reverie Ever Recovery Hair Oil may work well for you. It tames frizz, protects the hair, and adds shine.

How to Use: Apply a few drops onto your palm and smooth through damp hair. Start in the roots down to the ends.

Pomade or Balm: Rake Hair Balm by Reverie

Look for a firm-hold pomade that creates volume and doesn’t leave any buildup. It’s a good alternative for hair wax because the formula is more manageable and hydrating. This Reverie Rake Hair Balm is suitable for all hair types, which is perfect if you like to keep a low-maintenance hair routine. 

How to Use: With your fingers, apply a small amount to damp or dry hair. Work the product on the ends to achieve a smoother look.

For more styling tips, drop by ShineForth Salon!

Disclosure: Some of the links on this post contain affiliate links and if you go through them to make a purchase, I will earn a commission. Please keep in mind that I included these companies and their products because of their quality first and foremost. The buying decision is always yours.

Posted on May 12, 2022 and filed under Favorite hair products, hair, haircuts, hairstyles, inspiration.

These Hair Colors Are Ready to Take Over This Spring

Spring is in the air, and I’d be lying if I said I’m not excited. It’s a season that brings forth new beginnings, from watching flowers bloom to spring cleaning. Spring is also a great time to debut a new look. If you’ve been waiting all winter to give yourself a hair color makeover, now’s the time! Whether you’re looking for a low-maintenance tone or a full 180-degree switch, there’s a color for everyone. Read on to see the shades that will rule this season.

Retro Copper

Reds made a huge comeback in 2021, and it looks like the color is here for spring, too. Warm tones are definitely in this year, and celebrities like Jessica Chastain and Zendaya have proven that it’s flattering for everyone. 

Care Tip: Use a sulfate-free shampoo to keep your hair color vibrant, followed by a moisturizing conditioner to improve shine. Try Innersense Color Awakening Hairbath and Color Radiance Conditioner.

Balayage

This technique is elevated to the ‘ring light balayage’ for 2022. It’s called as such because it creates strong face-framing highlights similar to the effect of a ring light shining on your face. Unlike the old balayage, the lighter hue is applied delicately to the roots as it gradually gets thicker and brighter towards the ends.

Care Tip: If you have dark roots, make sure to schedule touch-ups (at least every four months) to maintain your balayage. Try to deep condition your hair every week to keep your locks soft and moisturized.

Luxe Warm Brown

The ‘expensive brunette’ look was big during winter, and it seems like the trend continues this spring. Rich, dark tones give an edgier look, but for spring, add some lowlights for a brighter vibe. The color gives a youthful look, too—the perfect choice for women in their 40s and 50s.

Care Tip: Since brown is a low-maintenance shade, you don’t need to touch-up every few months. Using a sulfate-free shampoo also helps in keeping your color vibrant.

Auburn

Meet copper’s edgier sister. Auburn reminds me of the 1920s when women dressed in sparkly flapper dresses and they wore their hair coiled to perfection. It’s an unexpected tone to try for spring but chic nonetheless. I personally think this shade looks great on textured hair, so I recommend you try it!

Care Tip: For reds, using a toning glaze will keep your hair looking shiny and moisturized between appointments.

Ash Blonde with a Dark Base

Of all the blondes, ash blondes are the most popular this season. This spring twist is best for those who want to go lighter but want to keep a dark base. You can also ask your stylist for a balayage to achieve this look.

Care Tip: Add hair oil, like Ever Recovery Hair Oil, to your hair care routine to make your highlights last longer and keep them from fading.

Spring is the best time to get colorful. If you’re ready for a hair refresh, book an appointment at ShineForth Salon and let’s get the perfect hair tone you have been longing for!


Disclosure: Some of the links on this post contain affiliate links and if you go through them to make a purchase, I will earn a commission. Please keep in mind that I included these companies and their products because of their quality first and foremost. The buying decision is always yours.

Main photo by Element5 Digital on Unsplash.

Posted on March 23, 2022 and filed under Beauty, Favorite hair products, hair, haircolor.

When Should You Switch to a Sulfate-Free Shampoo?

“Sulfate-free” has become quite the buzzword in the hair care industry for some time now. If you go to any beauty aisle, you will find yourself in a sea of hair products labeled as such. Technically, sulfate-free is the better option—but how do you know if you need to make the switch? Are sulfates really that bad? Let’s explore below.

What are sulfates?

To put it simply, sulfates are responsible for making your shampoo sudsy. They help wash away grime and dead skin cells from your hair and scalp. The most common sulfates you can find in shampoos are sodium laureth sulfate, sodium lauryl sulfate, and ammonium laureth sulfate, with the ‘-eth’ sulfates being milder than the ‘-lyl’ ones.

According to experts, sulfates are good cleaning agents, which is why they can also be found in other beauty products like cleansers, toothpaste, and more. When it comes to shampoo, sulfates may be irritating if you have a sensitive scalp so you might want to make the switch to a sulfate-free formula.

Who can benefit from sulfate-free shampoos?

Aside from those with a sensitive scalp, you should consider a sulfate-free shampoo if you have color-treated hair. Sulfates can strip off more moisture and color, leaving your hair dry, brittle, and even prone to damage. You should also avoid sulfates if you have kinky or frizzy hair. Opting for a sulfate-free shampoo can help maintain your hair’s natural oils to keep it moisturized.

Here are a few wonderful benefits of going sulfate-free:

  1. Preserves hair color

  2. Safer for the environment

  3. Helps retain hair moisture

  4. Reduces irritation

  5. Tear-free 

One downside of using a sulfate-free shampoo is your hair might still feel a little greasy after taking a shower. Since sulfates are what make shampoos bubbly, you won’t get the same results with a sulfate-free product.

I recommend looking for organic or plant-based shampoos, such as Innersense. They have three sulfate-free formulas that I swear by—Pure Inspiration Hairbath for finer hair textures, Hydrating Hairbath for thick, dehydrated hair, and the Color Awakening Shampoo for color-treated hair.

I have these products in my studio and website, so if you want to purchase one for yourself, just send me a message!

Sulfates are not the evil people claim them to be

Since sulfates are only used in small amounts and low concentrations, they are not that bad for you. It all depends on your skin sensitivity and hair type. For example, if you have oily hair, sulfates can help lift excess oil and wash it away. There is also a matter of preference. If you love a good lather, a sulfate shampoo could be better for you! It feels like a self-care treat more than anything, plus the added bonus of cleaner hair.

The Verdict

You don’t have to throw away your current shampoo to replace it with a sulfate-free one. Everyone has different preferences and hair types, so it’s always wise to go with what’s best for you. If you have a better experience with sulfate-free shampoos, then this might be the time to commit. Some manufacturers use an alternative called olefin sulfate, which is a milder non-sulfate alternative. However, if you’re not keen on all this and just want that rich lather, sulfates are no big deal.

Disclosure: Some of the links on this post contain affiliate links and if you go through them to make a purchase, I will earn a commission. Please keep in mind that I included these companies and their products because of their quality first and foremost. The buying decision is always yours.

Main photo by Scandinavian Biolabs from Pexels, product photo from @innersenseorganicbeauty on Instagram.

Posted on March 15, 2022 and filed under Favorite hair products, hair.

2022 Hair Trends That Look Great on Women Over 40

They say life begins at 40, and I agree! You are more confident with how you present yourself, and you could care less about other people’s opinions because deep down, you are secure and at peace with yourself. 

Speaking of confidence, your 40s is also the perfect time to find a signature hairstyle to express yourself. You want a haircut that is flattering, modern, and age-defying (yes, there is such a thing!). Also, hair care should be a top priority as many women at this age already experience thinning, brittleness, and even hair fall.

With that said, here are five hairstyles modeled by my own ShineForth clients that reflect a more youthful glow while still looking sophisticated.

Layered Bob

There are many types of bob cuts, but the layered version is a favorite. It has enough layers to provide texture in the front, allowing the hair to keep its volume. This style is an excellent option for women with fine or thinning hair.

How to Style: Opt for a tousled look with a volumizing spray, or create chic waves with a blow-dryer and a good brush. Nurture curls if you have them, and lock in moisture with EVER Recovery Hair Oil from Reverie.

French Bob With Fringe

I talked about bobs earlier, but this time we have the A-line style with a soft fringe. Bangs always come through with that youthful appeal, so if you want something completely new, I suggest going for this cut.

How to Style: If you have straight hair, keep your mane soft and smooth by blow drying and applying a RAKE Styling Balm. However, if you have textured locks, hair oil works best to keep it smooth without weighing the hair down.

Layered Lob

Lobs became popular a few years ago, and they are still a trendy haircut now. A lob is an edgy spin to the classic bob. It’s slightly longer than a normal bob haircut and draws attention to your face shape beautifully.

How to Style: Do a deep side part to add drama to your hairstyle. Apply a bit of the I Create Lift  by Innersense for volume and hold.  If you want to take it up a notch, add a dainty barrette or hairpin for an unexpected but stylish look!

Single-Length Cut

With the resurgence of 2000’s trends, one-length hairstyles are in once again. With just a few layers to provide enough movement and volume, they highlight your best features and frame your lovely face. If you can’t decide on which style to get and want to start somewhere “safe,” you can never go wrong with layers.

How to Style: Spritz on a texture spray to add more dimension to your look. For a sleeker look, part your hair in the middle and apply a little bit of lightweight hair oil to keep your locks smooth.

Pixie Cut

This sleek and classic hairstyle is one of the easiest cuts to maintain ever, making it ideal for those who don’t want to spend a lot of time perfecting their hairdo. Whether you have fine and thinning, or thick hair, this style is FRESH.

How to Style: Let me be the first to tell you that hair accessories are timeless. Pixie cuts are easy to style. Just switch up your look by wearing a headband or opting for a slicked-back look. Use a styling product with a bit of hold, like MARE Mediterranean Sea Mist  by Reverie.


Disclosure: Some of the links on this post contain affiliate links and if you go through them to make a purchase, I will earn a commission. Please keep in mind that I included these companies and their products because of their quality first and foremost. The buying decision is always yours.

My Favorite Hair-Dryers for the Best Blowout Ever: 2022 Edition

Thanks to the latest technology, achieving salon-style hair has never been easier. For instance, hair tools such as dryers have come a long way when it comes to quality. In addition to giving you a gorgeous blowout, some of the best hair-dryers we have today contribute to hair health. 

There's a pervading belief that blow-drying the hair is damaging. Tim Moore, PhD in Microelectronics from Cambridge University and Chief Technology Officer at Good Hair Day, explains, “Hair can absorb up to 30 per cent of its own weight in water. The longer it stays wet, the worse things get, as it continues to swell.” All that water affects the molecular structure of your hair, weakening it. It’s healthier for the hair to be quickly and properly dried rather than prolonging its wet and weakened state. This means having the right blow-dryer can make a huge difference and is more crucial than ever.

Generally, there are five things that I look for in a dryer: weight, length, multiple heat options, a cold shot button, and design (who doesn’t want a stylish hair-dryer?!). I took the liberty to give you a roundup of my favorite blow-dryers so that you have an idea where to start. Check them out below.

What Makes a Great Hair-Dryer?

The first two factors—weight and length—are important if you travel frequently or use a blow-dryer regularly. You want something weighty enough to know it’s good quality but light enough for you to use comfortably. I like using the nozzle that usually comes with a dryer. It directs the airflow exactly where you point it and dries the hair quickly. Length, on the other hand, is crucial as well because when you’re drying your hair, it can be more challenging or even uncomfortable if the barrel is too long.

When it comes to heating options, simple is best. You only need three settings: hot, medium, and a cool shot button to set your style. You can spend $99 on a dryer or splurge on fancier ones that cost $400 and up. At the end of the day, it’s about finding a blow-dryer that works for you.

Here are my recommendations:

1. Bio Ionic GoldPro Travel Dryer

For professional-quality results that last, check out the Bio Ionic GoldPro Travel Dryer. You can't beat the price point on this one. It's stylish and has the Bio Ionic Moisturizing Heat™ Technology that keeps your hair soft and healthy. This dryer also folds up, making it easy to pack for a quick weekend getaway (are we doing that yet?).

Shop Bio Ionic dryers.

2. Ergo TT2000 Blow Dryer

The Ergo TT2000 Blow Dryer is a godsend for those who want an ergonomic design that delivers. I haven't tried it personally, but I know many stylists who have this as their holy grail hair tool. It has a small body, so it’s easy to hold and is portable, plus the 10-foot cord allows you to move around and style with ease. It’s definitely a must-buy if you want an everyday dryer that gets the job done in a jiff.

Shop Ergo dryers. Use the code ERGOLOVE10 to get 10% off your first order!

3. IQ Perfetto Hair Dryer by Gama Professional

The IQ Perfetto Hair Dryer is what I use in the salon every day. Its sleek and ergonomic design is comparable to popular dryers available today. This dryer delivers incredible power with a 110,000 RPM motor, giving maximum results with little effort. It’s also light enough for me to use all day long without any discomfort on my wrist. If you’re willing to pay more for an everyday tool that can stand daily usage, this will be perfectly sufficient for you, along with the Ergo and Bio Ionic dryer.

Shop Gama Professional dryers.

Disclosure: Some of the links on this post contain affiliate links and if you go through them to make a purchase, I will earn a commission. Please keep in mind that I included these companies and their products because of their quality first and foremost. The buying decision is always yours.

Posted on February 11, 2022 and filed under Beauty, Blow Drying, Favorite hair products, hair, Tools.

Revive, Restore, Recover

Your Answer in a Bottle! Most clients walking into the salon say, "My hair feels so dry, and it doesn't feel like my hair anymore." They are concerned and wish to remedy the situation, but not much seems to work.

Till now, that is! The latest product release from L'Oreal Professionnel just this month is going to change your life.

An in-salon treatment that takes about 5 minutes, resurfaces the hair. Not only that, but the shampoo, conditioner, or Masque you take home with you will help to maintain the del of the treatment.

But the really exciting thing is, in your take-home package, their Recharge, which you apply every fourth shampoo and it completely charges up the hair again.

We tested this beautiful treatment in NYC, on very fine, bleached, and very thirsty hair, and the result was amazing.

Where before I was leaning towards Phyto, I am moving in the direction of L'Oreal Professionnel in the attempt to go for the beautiful finish.  When it comes right down to it, we need to love the way our hair feels. The finish on the hair after Pro Fiber treatment, and the hair care at home are unsurpassed.